Press Release: Commerce's NTIA Urges Federal Partners to Help Reach Targeted
Communities about the TV Converter Box Coupon Program

More than 2 million applications for more than 3.7 million coupons have been requested since the program opened on January 1, 2008

For Immediate Release: January 24, 2008
Commerce Media Contact: Todd Sedmak, (202) 482-7002 or tsedmak@ntia.doc.gov

WASHINGTON - The Commerce Department's National Telecommunications and Information Administration (NTIA) today hosted a meeting with more than 15 other federal agencies to further coordinate efforts to educate the nation about the February 17, 2009, deadline to transition to digital television.

"We are extremely grateful to all our federal partners who have assisted us thus far in educating Americans about the digital television transition, "said NTIA Acting Administrator Meredith Baker. "These partners are particularly important in reaching the communities most at risk for losing television broadcasts and we urge them to continue utilizing their communication channels to get the word out about the TV Converter Box Coupon Program."

To date, more than two million applications for more than 3.7 million coupons have been requested since the program opened on January 1, 2008.

During the meeting, NTIA outlined their current and upcoming consumer education efforts. In addition, the agencies discussed strategies and existing communications efforts, which may be leveraged to raise consumer awareness of the digital television transition and the TV Converter Box Coupon Program.
 

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